Google Update: Why Use Https Over Http?

April 05, 2016

Be not afraid of growing slowly, be afraid only of standing still. Chinese Proverb.

Update: April 21,2016

The long awaited https update is here.

If you have a blog on Google's free blogging platform Blogger, you should be seeing something different when you go to your blogs dashboard.

google blogger https update

Updating Your Blogspot Blog to HTTPS

This update only applies to blogs with [yourblogname]

To activate https on your blog:
  1. Log in to Blogger as you normally do.
  2. Turn on https on your blog. This is done by:
  • Signing into Blogger.
  • Selecting the blog you want to edit.
  • On the bottom left of your dashboard menu select "Settings" -  Basic - HTTPS settings.
  • For HTTPS availability select: "YES" 
      3. Open the Blogger editor in HTML view.
      4. Select Save or publish.

You'll get an error message related to mixed content errors:

google blogger error message

Google has provided a tool to locate and fix issues related to mix content error when switching from HTTP to HTTPS.

If there are any errors, simply select fix. 

Custom Domains

Those with a custom domain - [] - will be unable to apply these changes to their Blogspot hosted blogs as the update only applies to blogs with a Blogspot subdomain.

Upcoming Changes 

Over the past months, you may have heard some chatter about upcoming Google updates. Not surprising.

According to Google, there'll be an update to its blogging platform - Blogspot - come the end of April.

And as with any hot news from Google, they're going to be bloggers chiming in with "How will this affect my rankings?" "…and "How much will it cost me this time?"

Google Ranking Fact 

Bloggers who use a sub-domain and free blogging services are at a disadvantage compared to those who use a domain name purchased from a registrar and self-hosting from a hosting provider such as Bluehost.

In blogging circles, it is said if a blogger is not using WordPress on a self-hosting platform, they are not serious about blogging.

Speaking for myself, I beg to disagree. There are numerous reasons why a blogger may go the free route, one of which is budgetary constraint.

Sure, it would be great if your blog could generate an income, but not everyone is out only to make a buck.

Tweet: There are no secrets to success. It is the result of preparation, hard work, and learning from failure. - Colin Powell
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. - Colin Powell

Some of us actually care about what we do. Why should we be castigated because we are not or unable to follow the norm? Aren't we too working hard?

I feel quite accomplished to know that based on my level of expertise, my content is being viewed on a daily basis by numerous persons from all over the world.

Don't you?

Google Ranking Factor for 2016

Google SEO Ranking Factors for 2016 #Infographic

You can also find more infographics at Visualistan

Google Https Update

Earlier today, Google made an announcement that in late April of this year, quote
All visitors will be able to view your Blogspot domain blogs over an encrypted connection by visiting Existing links and bookmarks to your blogs will continue to work. As part of this change, the HTTPS Availability setting will disappear, and your blogs will always have an HTTPS version, end quote.

The Best News for Blogspot Bloggers

This is excellent news for Blogspot users, not only because blogs without a bought domain name are not taken seriously, but especially since Google confirmed that Https is a ranking signal.

This means that Google uses Https as well as Http to decide the rank your blog will get.

Therefore, if you have an your likely to get a better ranking than if you had a

This is so because Https is synonymous with a blog being secure and trustworthy. Previously Google stated: “Over time, we may decide to strengthen [HTTPS as a ranking signal] because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web” Users 

At some point, your SEO will be negatively affected by this.

Now is the time to take control over what happens relating to your blog. You have the power of getting the links pointing to your blog changed and updated. Yes:

  • it will be time-consuming;
  • labor intensive;
  • but costly if you wait.

If you'll be outsourcing this task, when there is a demand you'll be paying considerably more than you'd pay now.


It is better to do it now than wait for the update to come into effect.

Google has a set of guidelines to consider for dealing with this matter. However, for a layman version read this article.

Where to Go From Here

Have you started to get your links changed and updated?

Leave a comment to continue the discussion.

Share this with anyone you think might be affected by this pending Google update.

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  1. Google has a set of guidelines to consider for dealing with this matter


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